Known for her eccentric personality, energetic presentations, warm humor and relentless ability to inQspire a storm of excitement in the crowd; ‘Hurricane Liz’ Herrera is an internet entrepreneur whose forte is recognizing trends in the online marketplace and quickly seizing it.
Liz stormed onto the scene in 2010, conquering Amazon’s FBA platform with her sharp eye for opportunity. She quickly became a master of the marketplace, scaling her brands to 7-figure monthly revenues.
Liz didn’t stop there. And her thirst for knowledge led her to become a force across the entire e-commerce landscape. From Amazon to Walmart Marketplace to TikTok Shop, she’s cracked the code on multiple channels, making her one of the most versatile e-commerce experts in the game.
In 2025, Hurricane Liz is still shaking up the industry. She’s expanded beyond product-based businesses, building a powerful personal brand and guiding celebrity clients and influencers to social media success.
With her unmatched ability to spot trends and seize opportunities, Hurricane Liz continues to be the go-to expert for anyone looking to make waves in the world of online selling.
