We Turn Content Into Commerce.
LiveShop Studio™ is a full-service TikTok-native live commerce powerhouse — built for creators, engineered for brands, and optimized for one goal: conversions.
Founded by pioneers with 40+ years in live selling, from QVC to TikTok Shop, our team has generated $100M+ in GMV across categories like beauty, fashion, wellness, and lifestyle.
Whether you’re a brand looking to launch on TikTok Shop or a creator ready to earn through weekly livestream gigs — LiveShop is your plug-and-play system for sales.
Who We Work with
DTC Brands & Amazon Sellers
TikTok
Shop Creators
Growth-Stage Agencies
Influencer & Affiliate Marketers
Who We Work with
DTC Brands & Amazon Sellers
TikTok Shop Creators
Growth-Stage Agencies
Influencer & Affiliate Marketers
CEO & CO-Founder
Peter Mirchandani is a transformative force in consumer products, having redefined the "As Seen On TV" and live shopping industries from the ground up. His work helped propel networks like QVC and HSN to national prominence, turning direct response from a niche format into a $4 billion category that now influences over $300 billion in annual retail sales.
With a sharp eye for untapped opportunity, Peter has built some of the most recognizable DTC brands in history—including Genie Bra, Flex-Able Hose, and Clear TV. As founder of Media Vision, he led the development, manufacturing, and scaling of dozens of category-defining products across global markets.
A true retail innovator, Peter pioneered the placement of "As Seen On TV" products into mainstream retail, building and managing national sales teams and securing partnerships with top chains across the country. His long-standing manufacturing relationships in Asia and North America, combined with his expertise in live selling, have positioned him as one of the most trusted voices in modern consumer commerce.
Now, he's setting his sights on the future: launching a first-of-its-kind livestream studio in New York City, merging creator-led content with proven infomercial strategy to usher in the next era of e-commerce.
With a B.S. in Business from Montclair State University and over 25 years of global experience, Peter brings unmatched expertise in:
• Product Innovation & Development
• Global Manufacturing & Supply Chain
• Multi-Channel Brand Strategy
• Direct Response & Network Advertising
• Livestream Shopping & DTC Growth
Under Peter’s leadership, brands don’t just launch—they lead.
COO & Co-Founder
Sheena Mirchandani
Sheena Mirchandani is a new-generation leader in live shopping and e-commerce, blending creator strategy, product innovation, and digital marketing to drive breakthrough results. Raised in the world of QVC and HSN, she grew up studying the formulas behind billion-dollar brands—learning how content, community, and conversion come together to build household names.
Armed with a background in Marketing, Information Systems, and Business Analytics—and an MBA from Babson College—Sheena combines creative instinct with data-driven execution to help brands and creators scale faster and sell smarter. Her expertise spans content strategy, live production, operations, and go-to-market planning across DTC and social platforms.
As founder of LiveShop Studio, Sheena leads a team that empowers creators and brands to unlock the full potential of livestream commerce. From scripting and set design to algorithm-tested selling strategies, LiveShop Studio has become a launchpad for top-performing TikTok Shop creators.
Sheena’s mission is to bridge the gap between content and commerce and build the brands and creators defining the future of retail.
CMO & Head of Creator Sucess
Liz Herrera
Known for her eccentric personality, energetic presentations, warm humor and relentless ability to inspire a storm of excitement in the crowd; 'Hurricane Liz' Herrera is an internet entrepreneur whose forte is recognizing trends in the online marketplace and quickly seizing it.
Liz stormed onto the scene in 2010, conquering Amazon's FBA platform with her sharp eye for opportunity. She quickly became a master of the marketplace, scaling her brands to 7-figure monthly revenues.
Liz didn’t stop there. And her thirst for knowledge led her to become a force across the entire e-commerce landscape. From Amazon to Walmart Marketplace to TikTok Shop, she's cracked the code on multiple channels, making her one of the most versatile e-commerce experts in the game.
In 2025, Hurricane Liz is still shaking up the industry. She's expanded beyond product-based businesses, building a powerful personal brand and guiding celebrity clients and influencers to social media success.
With her unmatched ability to spot trends and seize opportunities, Hurricane Liz continues to be the go-to expert for anyone looking to make waves in the world of online selling.
Why You Need LiveShop Studio
Proven Sales Track Record
Work with a team that’s generated over $3 billion in livestream sales across TikTok Shop, QVC, and HSN. We bring sales-first strategy, not just equipment.
Prime Midtown NYC Location
Located near 5th Ave & 38th St, our studio is safe, accessible, and surrounded by top retail, media, and creator energy — perfect for in-person shoots and team collaboration.
Pro-Level Production Setup
We use 4K multi-cam rigs, wireless audio, dynamic lighting, and live monitoring — delivering studio-quality streams optimized for every platform.
Category-Specific Coaching
We don’t just stream — we teach. Whether it’s skincare, activewear, wellness, or tech, we coach your team or creators to pitch, convert, and sell based on your exact category.
Custom Set Design for Your Brand
Build your own set. We create on-brand visual environments — from boutique-style walls to gym-style staging — tailored to your products and audience.
Stream-to-Sale Strategy System
From pre-stream hype to post-stream reporting, we give you the full livestream playbook — including talent, timing, offers, scripts, and analytics that scale.
LiveShop Studio™ was built on the belief that livestream shopping, when done with precision and intent, can deliver unmatched growth for both creators and brands. Founded by industry veterans with decades of live-selling experience, we’ve reimagined traditional commerce through the lens of short-form video and creator-led storytelling. Our approach blends cinematic content with real-time conversion strategy, helping our partners scale fast and sell smarter. From early-stage TikTok brands to established DTC powerhouses, we work with clients who want more than views — they want results.
Book a Studio Tour | Apply as a Creator | Launch a Campaign
Let’s Create the Future of Commerce — Live.
Whether you’re launching a product, scaling your brand, or stepping into TikTok Shop for the first time — LiveShop Studio™ is where you go to sell out.