Peter Mirchandani

Peter Mirchandani is a transformative force in consumer products, having redefined the “As Seen On TV” and live shopping industries from the ground up. His work helped propel networks like QVC and HSN to national prominence, turning direct response from a niche format into a $4 billion category that now influences over $300 billion in annual retail sales.

With a sharp eye for untapped opportunity, Peter has built some of the most recognizable DTC brands in history—including Genie Bra, Flex-Able Hose, and Clear TV. As founder of Media Vision, he led the development, manufacturing, and scaling of dozens of category-defining products across global markets.

A true retail innovator, Peter pioneered the placement of “As Seen On TV” products into mainstream retail, building and managing national sales teams and securing partnerships with top chains across the country. His long-standing manufacturing relationships in Asia and North America, combined with his expertise in live selling, have positioned him as one of the most trusted voices in modern consumer commerce.

Now, he’s setting his sights on the future: launching a first-of-its-kind livestream studio in New York City, merging creator-led content with proven infomercial strategy to usher in the next era of e-commerce.
With a B.S. in Business from Montclair State University and over 25 years of global experience, Peter brings unmatched expertise in:
• Product Innovation & Development
• Global Manufacturing & Supply Chain
• Multi-Channel Brand Strategy
• Direct Response & Network Advertising
• Livestream Shopping & DTC Growth
Under Peter’s leadership, brands don’t just launch—they lead.