Sheena Mirchandani is a new-generation leader in live shopping and e-commerce, blending creator strategy, product innovation, and digital marketing to drive breakthrough results. Raised in the world of QVC and HSN, she grew up studying the formulas behind billion-dollar brands—learning how content, community, and conversion come together to build household names.
Armed with a background in Marketing, Information Systems, and Business Analytics—and an MBA from Babson College—Sheena combines creative instinct with data-driven execution to help brands and creators scale faster and sell smarter. Her expertise spans content strategy, live production, operations, and go-to-market planning across DTC and social platforms.
As founder of LiveShop Studio, Sheena leads a team that empowers creators and brands to unlock the full potential of livestream commerce. From scripting and set design to algorithm-tested selling strategies, LiveShop Studio has become a launchpad for top-performing TikTok Shop creators.
Sheena’s mission is to bridge the gap between content and commerce and build the brands and creators defining the future of retail.
Armed with a background in Marketing, Information Systems, and Business Analytics—and an MBA from Babson College—Sheena combines creative instinct with data-driven execution to help brands and creators scale faster and sell smarter. Her expertise spans content strategy, live production, operations, and go-to-market planning across DTC and social platforms.
As founder of LiveShop Studio, Sheena leads a team that empowers creators and brands to unlock the full potential of livestream commerce. From scripting and set design to algorithm-tested selling strategies, LiveShop Studio has become a launchpad for top-performing TikTok Shop creators.
Sheena’s mission is to bridge the gap between content and commerce and build the brands and creators defining the future of retail.
